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How does Equity Investing Work?
Equities represent ownership in a corporation. A corporation sells stock to raise capital with each share of stock representing a piece of the company.
Equities have offered the greatest return potential dating all the way back to 1926. The average return over the last 50 years suggests long-term returns in equities between 12 percent and 16 percent a year1. Stocks tend to fluctuate in value over other types of investments like bonds and cash equivalents so investors need to be willing to let the investments ride through the volatility of the markets.
- Stocks
- Long Term Investments
Why do Equities Fluctuate so Dramatically?
Equity investments tend to fluctuate with any news about the company - economic news, change in interest rates, analysts' market predictions, political activities, natural disasters and investor confidence all lead to a shift in the perceived value of that investment.
Choose an Investment Firm that Focuses on Equities >>
1 Source - Bankrate.com, Gene Farna 9/5/00.
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Equity Investing
Choose an Investment Firm that Focuses on Equities
Real Estate Investment Trusts

Tully & Co. Investments
481 Hanover Street
Manchester, NH 03104
603-665-9220
603-665-9227 (f)
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